In an era where sustainability is not just a choice but a necessity, Strand has taken a significant step towards eco-conscious shopping with our collaboration with AirRobe. This innovative pursuit aligns with our sustainability goals and offers a seamless shopping experience that benefits both the planet and our customers. Let's delve into what Airobe is, how it works, and why it's a game-changer in the fashion industry.
Transforming Sustainability with AirRobe
What is Airrobe?
AirRobe is a groundbreaking program designed to revolutionise the way we shop and think about fashion. It is transforming the fashion industry with its innovative Circular Wardrobe™ technology. By seamlessly connecting brands and customers with the circular economy through a single click, AirRobe eliminates the conventional hurdles associated with the resale market, such as the tedious manual listing process. This connected resale experience is designed to be entirely seamless, making the buying and selling of pre-loved clothes and goods easier than ever before. AirRobe's mission is to foster a sustainable environment where both style and the planet can flourish together.
How Does AirRobe Work?
AirRobe streamlines the process of extending the lifecycle of your fashion purchases through a simple and efficient system. When shopping with one of AirRobe's Circular Brand Partners such as Strand, you can add the products to your AirRobe account, storing all product details and imagery in your digital Circular Wardrobe. Once you're ready to part with an item, you can easily sell, rent, or recycle the item on AirRobe's preloved marketplace.
What Is Circular Fashion?
In 2019, 87% of all manufactured worn textiles ended up in landfill. Circular fashion represents a transformative approach to how we view and engage with the fashion industry, marrying the principles of the circular economy with the ethos of sustainable and ethical fashion. This innovative system prioritises the entire lifecycle of an item—from its creation to its eventual disposal—emphasising the importance of designing garments and accessories that are reusable, repairable, biodegradable, and recyclable. Unlike the traditional linear model, which is usually driven by a take-make-waste mentality, circular fashion aims to create an almost endless cycle of use and reuse.
Circular fashion is critical in transitioning from a linear model to a more sustainable and ethical approach that emphasises the longevity and recyclability of materials. This approach not only ensures that materials are kept in use for as long as possible but also promotes accountability for the lifecycle of products, making it an essential step towards a more sustainable future in fashion.
What Are the Benefits of Shopping with Airobe?
1. Digital Wardrobe
AirRobe streamlines the process of managing purchases across different retailers, making it easier to track your fashion items. Think of it as your virtual wardrobe where all your purchases from your favourite brands are saved in one centralised place. This not only helps in keeping your wardrobe organised digitally but when you’re ready to sell, all the info you need is already there, making it super time efficient.
2. Sustainable Fashion
AirRobe encourages participation in circular fashion networks to reduce fashion waste. The platform seamlessly integrates the ability to sell, rent, or recycle pre-loved items, thereby promoting the reuse and recycling of clothing and accessories. By participating in AirRobe, Strand offers sustainably-minded customers the ability to sell pre-loved handbags, suitcases and accessories, reducing landfill and supporting the growth of circular fashion for future generations to love and enjoy.
How Can Shoppers Use Airobe when Shopping at Strand?
Using Airobe while shopping at Strand is as easy as simply making a purchase and linking your AirRobe account.
1. Shop as Usual: Begin by shopping at Strand online. Choose from a diverse range of fashion handbags, travel bags, wallets and accessories. When you are ready to purchase, you’ll see an option to add to your AirRobe account with an estimated resale value.
2. Add to AirRobe in One Click: Add your item to AirRobe with just a click. This action saves all the product details and imagery to your digital Circular Wardrobe on AirRobe. If you're new to AirRobe, you'll be prompted to set up an account after your purchase.
3. Resell, Rent, or Recycle: Once you've enjoyed your item and are ready to part with it, you can quickly list it on the AirRobe pre-loved designer marketplace directly via your Circular Wardrobe. Since AirRobe already has your product's details, the listing process is made easy with just a few clicks. Review the release amount and list.
If desired, you also have the option to manually add items to your AirRobe Circular Wardrobe.
By integrating Airobe into your shopping experience at Strand, not only do you enjoy a more organised and efficient way to manage your fashion items, but you also help play a part in reducing the environmental impact of fashion. It's a win-win for both the planet and fashion lovers. Strand's initiative with Airobe offers customers an innovative way to be stylish and eco-conscious.
Ready to revolutionise your wardrobe and make a positive impact on the planet? Start shopping with AirRobe at Strand today and join the sustainable fashion movement.