Our 2024 Summer Style Predictions

As we bid adieu to 2023, it's time to set our sights on what lies ahead in the fashion realm. From nostalgic throwbacks to innovative materials, summer 2024 promises to be a perfect blend of old and new. As a foretaste, we will continue to see timeless colours and pieces while witnessing a comeback of the old with modern twists. Let's dive into STRAND’s top five summer-style predictions for 2024.

Prepare to channel your inner Paris Hilton because Y2K fashion continues to bring a renewed sense of fashion. Y2K bag trends for summer 2024 are characterised by a revival of early 2000s styles, featuring mini shoulder bags, logo prints, and vibrant colours. This trend is expected to focus on bright colours, bold patterns, and retro-inspired designs, offering a fun and playful accessory option for the summer season. This iconic style will make you feel like you've stepped straight out of a 2000s music video.

In 2024, several key colours are going to dominate the fashion trend. Neutrals, tans, and summer whites will be seen, continuously offering a sophisticated and timeless aesthetic to outfits. Blue mood bags will also play a significant role, bringing a sense of calm, tranquillity, and elegance to summer fashion. Power pastels will add a touch of soft vibrancy and playfulness, offering a modern twist to traditional pastel shades. Paired-back pink bags will provide a minimalist approach to incorporating the traditionally feminine hue into outfits, creating a subtle and understated look, while power green will make a bold statement to an ensemble, symbolising confidence and strength. Finally, pop colours, such as lilac and orange, will add a fun and lively element, injecting a burst of energy into summer wardrobes.

Baguette bags are here to steal the spotlight in 2024 due to their timeless and versatile silhouette. These bags will continue to be sleek and minimalistic, taking new forms and crafted in a variety of materials and colours to suit individual styles. Whether you’re looking for your next favourite everyday accessory or want a more compact evening bag, a baguette bag is what we’ll be opting for. Their sleek and elongated shape complements the minimalist and futuristic aesthetic that is expected to dominate the fashion scene in 2024.

Chunky, high-shine straps are set to dominate the trend for summer style in 2024 with their unique combination of functionality and fashion-forward design. These bags offer a bold statement with their chunky straps, adding an edgy touch to any outfit. The high-shine finish adds a touch of glamour, making them the perfect accessory for both casual and formal occasions. Go big with chunky shoulder and crossbody straps in 2024.

In 2024, sustainability will continue to be a driving force in the fashion industry. Enter raffia materials – a sustainably chic option that will dominate the summer-style scene. Made from natural fibres, raffia will be seen in various forms, from woven handbags to straw totes. Not only does raffia exude a laid-back and beachy vibe, but it also aligns with the growing demand for eco-friendly fashion choices.

As we gear up for the summer of 2024, it's clear that fashion is all about embracing past styles while stepping into the future. Y2K fashion will transport us back to the early 2000s, while baguette bags and chunky straps will add a contemporary touch to our outfits. Neutrals, tans, summer whites, and vibrant hues will simultaneously be on play. Lastly, raffia materials will remind us of the importance of sustainability in our fashion choices.

Get ready for summer 2024 with STRAND and let your wardrobe reflect the best of both worlds – timeless classics and trendy innovations.